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Rolex (Adobe Analytics and Content Square)
Privacy policy: https://www.rolex.com/legal-notices/cookies.html
Purposes (consent)
Legitimate interest Purpose(S)
The prestigious US Open is celebrated for its thrilling atmosphere and memorable matches and has been the stage for many historic moments in tennis since its 1881 inauguration. It has been held on the hard courts at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. The centerpiece of this venue is the Arthur Ashe Stadium, the largest tennis stadium in the world, with a seating capacity of nearly 23,800 spectators. The US Open continues to be a highlight in the tennis calendar, attracting fans and players from around the globe.
The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event, the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.
Amid this electric atmosphere, matches at this Grand Slam® tournament have become the stuff of legend. The five consecutive titles Roger Federer won from 2004 to 2008 are etched in memory.
Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners, namely: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu, and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list, with Coco Gauff following suit the next year.
They all embody technical precision and the quest to become a better version of oneself.
The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.
Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on a shared philosophy: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.
As the Premium Partner of both men’s and women’s tennis, Rolex’s involvement spans across the most important competitions in the tennis calendar. This includes sponsorship of the four Grand Slam® tournaments: the Australian Open, French Open, Wimbledon, and the US Open – as well as the season-ending ATP and WTA Finals. Additionally, Rolex supports all of the elite ATP Masters 1000 tournaments, nine of the WTA 1000 events, and major international team competitions such as the Davis Cup Finals and the Laver Cup. Rolex’s presence in tennis not only enhances the prestige of these events but also reflects the brand’s enduring commitment to excellence and tradition in one of the world’s most celebrated sports.
Bachendorf’s Jewelers is a distinguished member of the global network of Official Rolex Jewelers, authorized to sell and maintain Rolex watches. With locations in Dallas and Fort Worth, Texas, Bachendorf’s is known for its dedication to excellence and authenticity. The stores feature an extensive selection of guaranteed Rolex timepieces, ensuring clients receive only the highest quality products and services.
