Highland Park Village has lured a couple of new jewelry brands that signify luxury and fine jewelry history.

Rolex and Van Cleef & Arpels will open stores in the upscale shopping center, which is making itself a destination for expensive jewelry. It already houses Cartier, Harry Winston, Willam Noble and Hermès, and Audemars Piguet opened last year.

The jewelers and a third new store, LoveShackFancy, will open this spring and summer. The frilly feminine brand opened a popup shop last year in the shopping center’s Market store operated by Elisa Summers, co-owner of Highland Park Village. Coming next as a pop-up is fashion brand Ganni.

Read more at The Dallas Mornign News.