Fallon Bock Is Leading Bachendorf’s Into The Future — The Next Generation of The Iconic Dallas Jeweler

Expanding The Fallon B. Line, Sustainability, and More of What's To Come

Dallas has no shortage of jewelry stores, but it’s hard to find someone who hasn’t heard the name Bachendorf’s or walked past its glimmering windows in Preston Center. The Bachendorf name is deeply rooted in tradition, legacy, and service. For more than 75 years and across four generations, the Bock Family has led the industry in quality, craftsmanship, and customer service while using only natural, safely mined diamonds. And now, standing on the cusp of its next era and ready to lead the jeweler into the future, is Fallon Bock.

“Bachendorf’s is built on a foundation of family values — loyalty, honesty, and quality,” Bock tells PaperCity. “I feel incredibly fortunate to work alongside a talented team of nearly 100 employees who share this vision. To me, Bachendorf’s isn’t just a brand — it’s home, a legacy that connects generations through a shared commitment to excellence.”

Fallon, Vice President and Buyer of Designer Jewelry at Bachendorf’s, is bringing a fresh perspective to the family business. This diverse and expansive role has exposed her to all facets of the business, including designing new pieces, as well as working directly with customers.