Los Angeles—Chopard has named supermodel Bella Hadid as its new brand ambassador and has released its “Sculpted by Light” campaign starring the model.

The partnership brings Hadid, a model and entrepreneur, back to the fashion stage, marking a new chapter for the brand, said Chopard.

Hadid, who began her career in the fashion industry at 16, has modeled for 30 different editions of “Vogue,” won “Model of the Year” at the British Fashion Awards in 2022, and was named one of Time magazine’s 100 most influential people in the world for 2023.

She first wore Chopard’s jewelry for the 2021 Cannes Film Festival, which started her admiration for the brand.

“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” said Hadid.


 

For her first campaign, seen below, she was photographed by Alasdair McLellan wearing pieces from Chopard’s “Happy Hearts,” “Happy Sport,” “Happy Diamonds,” “Ice Cube,” “Alpine Eagle,” and high jewelry collections.

“Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewelry stand for. We are excited about embarking on this new journey together,” said Caroline Scheufele, the co-president and artistic director of Chopard.

Hadid also starred in Chopard’s new campaign, “Sculpted by Light,” wearing pieces featuring the brand’s “Ice Cube” motif, which first debuted in 1999 on a watch.

She dons two new variations of the design—an 18-karat rose gold “Haute Joaillerie” choker and cuff from the “Ice Cube” collection featuring the familiar cube shapes. Each square was shaped individually by jewelry artisans to varying heights with added brilliant-cut diamonds.

Chopard explains that this design causes a rosy light to reflect off the rose gold and diamonds of the pieces in a way that mimics the sun reflecting off the skyscrapers in a skyline during golden hour.

This variation plays off the existing design of the “Ice Cube” motif, where each square is subtly faceted to multiply the refraction points and increase how much light it casts back.

The “Sculpted by Light” campaign is a celebration of purity, appeal, and the contemporary character of the “Ice Cube” jewelry, said Chopard.

It was shot by Charlotte Wales, a fashion photographer and director.

She placed Hadid against an abstract urban scene for her background to bring in the idea of a night skyline where light shines out of the buildings’ windows.

Experience the brilliance of Chopard's "Sculpted by Light" collection, featuring the iconic "Ice Cube" motif reimagined. Admire these dazzling pieces, inspired by the play of light on a city skyline, and discover the perfect Valentine's Day gift for your loved one. Visit Bachendorf's at Galleria Dallas or Plaza at Preston Center today to explore the entire Chopard collection and find the perfect piece to celebrate love and luxury.