It’s a new day for the 2024 Cattle Baron’s Ball, and that means even more reasons for Dallasites to dust off their boots, scoot over to Southfork Ranch, and support the American Cancer Society’s largest single-night fundraiser.

“New Horizons,” the theme of this year’s mega-celebration on Sept. 28, is a nod to both the event’s legacy and the hope created by advancements in cancer research. The Cattle Baron’s Ball marked its 50th Anniversary in 2023 by raising a record-setting $5,510,772 in a star-studded soiree headlined by Shania Twain.

Organizers are hoping that this year’s Ball will kick off Cattle Baron’s second half-century by bringing the total funds raised since its inception to over $100 million. They’ve tapped the talents of country superstar Carrie Underwood, and added a marketplace where partygoers will be able to shop at a variety of local businesses. 

Forget the right footwear? Boogie on down to Partlow Boots. Looking for accessories? Find cowboy flair at McKinney Hat Co., add some sparkle at Bachendorf’s, or grab a handbag from Parker & Hyde. A glam room from Nieman Marcus will be available for those looking for anything from a touch up to a luxury experience, and Mizzen+Main will sponsor a sports lounge. 

Retailers at the Cattle Baron’s Ball will each donate a percentage of the night’s sales to support north Texas cancer research. 

Read more at PeopleNewspapers.